RICHMOND - When Jami Ouellette and Jeffrey Morse met they immediately realized that they had a lot in common. They had similar interests, professional focuses, and they each had kids.
Fast forward three years and the couple is using their knowledge and expertise in a new and beneficial way: To create interactive children’s books that help kids learn. The series of books is called I Read And Write, and they are not your ordinary children’s books.
Morse started his career as a graphic designer, and now has his own photography studio. Ouellette is a writer and designer by trade, and is also a photographer. She runs a marketing and communications firm called Im-aj Communications and Design, Inc., and she sits on the board of the College Crusade of Rhode Island.
She said that she has always been involved in education, and because of the recent state of the economy, which forced many businesses to cut marketing and branding out of their budgets, she has been able to devote more energy to it.
“There’s not as much business, so it’s given us time to focus on the things we really enjoy,” she said. “One day we were just sitting around here thinking, looking through pictures, and we though, wouldn’t it be a great idea to make a kid’s book?”
The I Read And Write Books combine all of the knowledge that Ouellette and Morse have acquired through 25 year careers in writing, design and photography into a unique vision that gives children a new avenue to learning basic skills.
The books, which are small paperbacks that are vibrant in color, allow the reader to be the writer. Thry require answers to questions, personal responses, and even drawing pictures.
Kids learn best when they are doing,” said Ouellette. “They learn by participating. The fact that they can participate in these books, they feel like they own them, they want to share them. The books are part of them.”
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