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Your pet is the star of Tails Untold

February 14, 2012

Photo Courtesy Susan Lyman Susan Lyman creates customized pet books through Tails Untold. Portions of the proceeds benefit animal advocacy groups like the Animal Rescue League of Southern Rhode Island. The books are available at Belmont Market in Wakefield. For more information visit www.tailsuntold.com.

SOUTH KINGSTOWN – One New York City woman has created a book where pets can tell their story to benefit animal advocacy groups like the Animal Rescue League of Southern Rhode Island.

With the goal to combine her love of photography, art and animals, Susan Lyman created “Tails Untold,” personalized pet books that feature anyone's dog, cat, hamster or parrot traveling through some of America's greatest cities with the pets narrating their travels for their owners.

The concept took root 27 years ago when Lyman took her now 27 year old nephew to the FA Schwartz toy store in New York City. That year the toy store featured personalized books for children in which parents could enter their children's information and received a hard cover book personalized to him.

Fast forward to 2009 when Lyman, an advertiser salesperson for magazines, was looking for some way to help animals.

“I wanted to do something creative. I love animals and I wanted to do something that gives back and also use photography,” Lyman said. “Then I thought why not create personalized pet books.”

Lyman then met with an illustrator and photo shop expert to craft her idea.

“A lot of people said I can't mix photography with illustration. Two years later it came out,” she said.

Since the fall, Lyman has been producing the personalized pet books and is hoping to spread it through word of mouth.

“It's a one of a kind book,” Lyman said.

Belmont Market on Main Street is currently selling the books. Eight percent of the proceeds will go towards the Animal Rescue League of Southern Rhode Island.

Lyman said the book is expensive to create. Currently it cost $99. Lyman has created a website, www.tailsuntold.com for people to submit orders and photos of their pets to create the books.

So far, Lyman said reception has been good. She told of one family whose dog passed before they received the book. Lyman created a eulogy in the book from the pet to the owners. She said one woman approached her wanting to find a unique gift for her animal-loving friend. Lyman said the woman said, “there is nothing out there like your product.”

For more information, visit www.tailsuntold.com.

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