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Sen. Whitehouse-introduced CALM bill signed into law

December 16, 2010

WASHINGTON, D.C. - President Barack Obama yesterday signed into law legislation to crack down on excessively loud television commercials.

The Commercial Advertisement Loudness Mitigation (CALM) Act, introduced in the U.S. Senate by Sen. Sheldon Whitehouse (D-RI), would require the Federal Communications Commission (FCC) to regulate the
volume of television advertisements.

Now that the bill is law, the FCC will have one year to develop regulations requiring broadcasters to implement new technology to ensure that the volume of commercials does not exceed the average volume of the program during which they air.

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